Green Light Story Works is a full-service content development, communications, project management and branding group that solves problems for specialty and creative organizations. We make custom books, newsletters and websites and work with in-house teams on creative and branding campaigns, storytelling for sales leaders, digital strategy and international licensing.

Matthew Rudy

Matthew has been making books, magazine articles and digital content for more than 25 years. As a senior writer for Warner Bros. Discovery, he worked with elite athletes, coaches and media personalities like Tiger Woods, Charles Barkley and Phil Mickelson on cover stories, long-form features, ghostwritten instruction, premium video series and branded content. You can see some of that work here.

For Green Light, he has helped thought leaders and organizations use storytelling for books, newsletters, social media and email campaigns, white papers and case studies, and has helped companies like DICK’S Sporting Goods, Golf Galaxy, GOLFTEC and GPS Trackit with brand development, creative programming and copywriting.

Experience

• Produced more than two dozen cover stories for Golf Digest
• Author/co-author of 31 sports, business and peak performance books
• Organized, scripted and directed dozens of premium video and branded content series
• Social media strategy and deployment for athletes and peak performance coaches
•Brand development, creative development, commercial scripting and copywriting for DICK’S, Golf Galaxy and GOLFTEC.

Fairfield University
M.B.A, Management, 2007

Michigan State University
B.A., Journalism, 1994

Penelope Rudy

With nearly two decades of proven success helping elite brands create and grow new lines of business, Penelope is an expert in international business development, brand extension, licensing and content management. She has special expertise in deal-making and managing complex partnerships with cultural, procedural and compliance challenges. Now, she helps thought leaders protect and extend their brands in new markets.

Experience

• Senior Manager—Business Development for Conde Nast (2004-2011)
• Closed more than 50 brand extension deals worth +$2 million
• Global project manager with compliance and oversight responsibility
• Experienced brand extension and partnership consultant

Colorado State University
B.A., Technical Journalism,
B.S, Business Marketing, 2001

University of Queensland (Australia)
B.S., Business Administration/Study Abroad, 1999